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NEWS
Every business, regardless of its size, should be aware of the contribution it can make to society. The essence of a business is more than just the product or service …
Andrew Muir, Cause-related marketing, Doing good, Orange Sky Laundry, Philanthropy
Cause-related marketing is designed to link an organisation to a charity, not for profit or cause for mutual benefit. The benefits for all groups involved, including the greater community, are …
Andrew Muir, Cause-related marketing, My Entrepreneur, Philanthropy
