The Good Guys Confirms Top Position Taking Out Roy Moran Award for a Fourth Year

Andrew Muir | Customer Satisfaction Award

The Good Guys re-confirmed its reputation for outstanding service when it took out the Roy Morgan Customer Satisfaction Award for a fourth consecutive year at last night’s gala dinner in Melbourne.

The Good Guys received the title of ‘2014 Furniture/Electrical Store of the Year’ and is only one of five businesses to have won the award each year since its inception.

The Good Guys Chairman, Andrew Muir, accepted the award on behalf of the company and said he was very proud of the achievement.

“We know that we are only in business because of our customers so we make customer satisfaction our top priority and strive to deliver exceptional service every day both in-store and online.

“Over the past few years we have focused on implementing a customer engagement model that helps us create a deeper relationship-based shopping experience with our customers, and our team members have worked tirelessly and diligently to ensure that our customers get the best possible service every day.”

“Winning the Roy Morgan Customer Satisfaction Award for a fourth consecutive year is a tremendous effort and validates the continued hard work of our store team members to deliver a consistently high level of customer service making The Good Guys the best electrical retailer in the country,” said Mr Muir.

The Good Guys beat competitors Harvey Norman, JB Hi Fi, Dick Smith, Retravision and Betta Electrical, as well as furniture retailers Ikea and Fantastic Furniture, to win the award.

The 2014 Roy Morgan Award continues the customer service accolades for the retailer, having recently won the 2014 Asia Pacific Best of the Best Award, the 2014 International Customer Service Professionals (ICSP) award and, for the fourth year running, the 2014 Canstar Blue Customer Service Award .

The Roy Morgan Awards have earned a reputation as the most accurate and reliable measure of customer satisfaction in the country. Judged by 50,000 consumers and 12,000 business decision makers, the Customer Satisfaction Awards are based on an aggregation of 12 months of responses from Roy Morgan’s Consumer and Business Single Source surveys, providing thorough and accurate way to identify and recognise Australia’s top businesses in Customer Satisfaction.